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IndiePlan Guides

Ideas are easy. Execution needs a system.

Practical, opinionated reading for people doing the work — written to be finished and acted on, not admired.

  • GuidePDF

    The Indie Creator Playbook

    How to build an audience and a business without burning out.

    What’s inside

    • Finding your content pillars
    • A realistic, sustainable publishing rhythm
    • Growing an audience without chasing algorithms
    • When and how to start earning

    Who it’s for: The creator in their first two yearsPast the beginning, not yet at a business. This is the awkward middle bit.

    £9.99Read more
  • GuidePDF

    The Freelancer Playbook

    Find better clients, charge properly and run it like a business.

    What’s inside

    • Finding clients who value the work
    • Pricing: day rates, project rates and value
    • Scoping properly so projects don't drift
    • Contracts and the terms that matter

    Who it’s for: The freelancer who's underchargingIf you've never raised your rates, you're almost certainly below market.

    £9.99Read more
  • GuidePDF

    Side Hustle Launch Guide

    Get a side project off the ground around a full-time job.

    What’s inside

    • Choosing an idea you'll still want in six months
    • Finding hours that actually exist
    • The smallest possible first version
    • Validating before you build

    Who it’s for: The employed person with an ideaYou want to start without gambling your income. This is the sensible route.

    £8.99Read more
  • WorkbookPDFPrintable

    Digital Product Launch Workbook

    Take an idea and turn it into something you can sell.

    What’s inside

    • Working exercises to define your product
    • Audience and problem validation
    • Pricing decision framework
    • Scoping a first version you can finish

    Who it’s for: The first-time product makerYou've never sold a digital product and want the whole path laid out.

    £8.99Read more
  • WorkbookPDFPrintable

    Personal Reset Workbook

    Clear the decks and decide what actually matters next.

    What’s inside

    • Full life audit prompts
    • Deciding what to stop doing
    • Values and priorities exercises
    • Energy and time review

    Who it’s for: Anyone at a transition pointNew year, new job, end of a big project — the moments when a reset pays off most.

    £8.99Read more
  • WorkbookPDFPrintable

    Goal-Setting Workbook

    Set goals you'll still care about in six months.

    What’s inside

    • Choosing goals worth the effort
    • Making them specific and measurable
    • Breaking goals into quarterly milestones
    • Connecting goals to weekly habits

    Who it’s for: The person who sets goals every yearAnd would like this to be the year they're still in play by summer.

    £6.99Read more